Run Email Marketing Campaigns From Your Own Server — No Monthly Per-Contact Fees
Mailet is a self-hosted email marketing application built for agencies, marketers, and businesses who want full control of their contact data, campaigns, and sending infrastructure — without paying a SaaS platform for every subscriber on your list.
Email Marketing Software You Actually Own
Most email marketing platforms charge you more every time your list grows. Mailet flips that model: install it once on your own server, and send to 500 contacts or 500,000 without a recurring subscriber tax.
Digital marketing agencies, SaaS founders, and freelance marketers use Mailet to manage contact lists, design reusable email templates, launch bulk campaigns, and track opens and clicks — all from a single, self-hosted dashboard. Because it runs on infrastructure you control, your contact data, sending reputation, and campaign history stay entirely in your hands.
Everything You Need to Run Campaigns
A complete, focused feature set for building lists, designing emails, and getting them delivered — without the bloat of an all-in-one marketing suite you'll never fully use.
Contact & List Management
Organize contacts into segmented lists, import existing contacts via CSV, and track subscribe/unsubscribe status automatically.
Reusable Email Templates
Build HTML email templates once and reuse them across campaigns, with merge fields for personalization at scale.
Campaign Scheduling
Send immediately or schedule campaigns for a future date and time — Mailet's built-in scheduler handles the rest automatically.
Open & Click Tracking
See exactly how each campaign performs with per-recipient open and click tracking, so you know what's actually working.
Compliance Built In
Automatic unsubscribe links on every campaign keep you aligned with CAN-SPAM, GDPR, and other email marketing regulations.
Reliable Queued Sending
A Redis-backed queue sends campaigns in the background at a rate you control, so large sends stay reliable and your mail provider stays happy.
Why Agencies Choose Mailet Over SaaS Email Tools
If you're comparing Mailet to hosted platforms like Mailchimp or Constant Contact, here's what changes when you self-host.
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No per-contact pricing Your list can grow to 10,000 or 500,000 contacts without your monthly bill scaling alongside it — you're only paying for your own server resources.
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You own your data Contact lists, campaign history, and analytics live in your own database — not locked inside a third-party platform's export limits.
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White-label ready Run Mailet under your own agency's branding and domain — your clients never need to know what software powers it.
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Fully customizable Built on the Laravel framework, Mailet's source code is yours to extend — add features, integrate with your existing tools, or adjust the workflow to match your process.
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One-time setup, not a subscription treadmill Deploy it once on your hosting; there's no vendor to renegotiate with as your sending volume grows.
Built For
Mailet fits anywhere email is a core part of the marketing workflow.
Digital Marketing Agencies
Manage email campaigns for multiple clients from one self-hosted platform, without paying per-client SaaS seat or subscriber fees.
Freelance Marketers & Consultants
Offer email marketing as a service to clients using infrastructure you fully control and can bill however you choose.
E-commerce & SaaS Businesses
Send product updates, newsletters, and promotional campaigns directly to your customer list without ongoing platform fees eating into margins.
Developers & Agencies Reselling Software
Deploy Mailet for clients as part of a broader software offering, fully white-labeled under your own brand.
From Install to First Campaign
Mailet is designed to get you sending quickly, with a setup process built for a standard PHP/Laravel hosting environment.
Install on your server
Deploy Mailet to any server that supports PHP and MySQL, following the included step-by-step setup guide.
Import your contacts
Upload existing contacts via CSV or add them manually, organizing them into lists as you go.
Design your campaign
Build an email template, write your subject line, and choose which list to target.
Send and track results
Launch immediately or schedule for later, then watch opens and clicks come in as your queue delivers the campaign.
Built on a Modern, Reliable Stack
No proprietary black-box code — Mailet is built entirely on established, well-documented open-source technology.
Self-Hosted vs. SaaS Email Platforms
| Capability | Mailet (Self-Hosted) | Typical SaaS Platform |
|---|---|---|
| Pricing model | One-time deployment, your own hosting costs | Recurring monthly fee, scales with list size |
| Data ownership | Fully yours, in your own database | Stored on the vendor's platform |
| White-labeling | Full control of branding and domain | Often limited or an add-on cost |
| Customization | Full source code access | Limited to vendor's feature roadmap |
| Sending limits | Set by your own infrastructure | Capped by your subscription tier |
Frequently Asked Questions
What is Mailet? +
Mailet is a self-hosted email marketing application that lets you manage contact lists, build email templates, send bulk campaigns, and track opens and clicks — all from your own server, without recurring SaaS subscription fees.
Do I need coding skills to use Mailet? +
No. Once Mailet is installed on your server, day-to-day use — creating contacts, templates, and campaigns — is done entirely through the web dashboard. Coding knowledge is only useful if you want to customize the application further.
Is Mailet self-hosted or cloud-based? +
Mailet is fully self-hosted. You install it on your own server or hosting account, which means your contact data stays under your control and you're not billed per contact or per email sent by a third-party platform.
Can Mailet handle large contact lists? +
Yes. Mailet uses a queued sending system (Redis-backed) so campaigns are dispatched in the background at a rate you control, which keeps large sends reliable without overwhelming your mail provider or server.
What technology is Mailet built with? +
Mailet is built on the Laravel PHP framework, with MySQL for data storage, Redis for queued email sending, and Tailwind CSS for the interface.
Can I use Mailet for multiple clients as an agency? +
Yes. Because Mailet is self-hosted and fully white-labelable, agencies commonly deploy it to manage email campaigns across multiple client brands from a single installation or per-client instance.
Own Your Email Marketing Stack
Stop renting access to your own contact list. Deploy Mailet on your server and start sending campaigns you fully control.
